Data at the Center.
Meet Centersquare: the new paradigm in data infrastructure. Formed from the merger of Evoque and Cyxtera, Centersquare offers what IT buyers need most in an unpredictable world: infinite flexibility and absolute certainty.
Our name and identity for Centersquare puts data at its core, with a logo that embodies the essence of a data center—A foundation for a design system powered by living, dynamic data. It reimagines what a data solutions provider can be, proving that data can, in fact, be a thing of beauty.
The brand uses a data visualization tool at the heart of its graphic system. This leverages data sources open to the public, that showcases how the world is working. From global temperatures across the world, to population sizes and R&D spend per country, the brand showcases how data is crucial to the world in which we live.
All data expressions use square and cubic dna as the foundational elements of the graphic visualizations and system. The generative tool operates in 3 dimensions, and allows for both logo expressions, and graphic outputs that can be utilised across communications in static and motion formats. These can be customized with colour, size, angle, and perspective to create infinite exprressions. As time progresses, new data feeds and outputs will be added as the brand continues to evolve.
Team:
Elaine Li / John Vetter / Daniel Stettner / Gabriel Murgueytio / Forrest Huu Ta / Anu Manohar / Christina Janus / David Balsamello / Jason Little / Scott Fogel / Zoe Veness / Corey Lewis / Claire Falloon / Lee Sherman / Meg Botterill / Mat Brown / Damian Atkinson / Stubbs Johnston / Kaitlyn Chandler / Variable / Becca Keith / Christopher Gonzales