Audible has won the ears of listeners because of their superior selection of audiobook content. But with new players in the audio space they could no longer count on their volume of content to stand out.
1 in 3 Americans suffer from a sleep-related issue, contributing to a national sleep crisis. Defining a completely new product vertical, we created the opportunity to reinvigorate the Audible brand. Much of this is still in the works. The following showcases the branding, a small portion of the work, which was released as part of Audible’s COVID-19 response.
Team:
Lucia Orlandi / Eri Miyagi / Ivy Hu / Amber Pietrzyk / Ryan Dixon / Yi Pan / Elaine Li